Validity Inc.

Validity Inc., founded in 2018 and headquartered in Boston, Massachusetts, is a leading B2B SaaS provider specializing in data quality, CRM data management, email marketing performance, and customer engagement solutions. With over 300 employees across global offices, Validity empowers marketing, sales, and customer success teams to target, contact, engage, and retain customers effectively. Their flagship products include Everest for data management, DemandTools for CRM optimization, BriteVerify for real-time email and contact verification, GridBuddy Connect for Salesforce enhancements, MailCharts for campaign analytics, and Litmus (acquired in 2025) for email testing and optimization. Validity's comprehensive platform tackles end-to-end marketing workflows, from data validation and enrichment to deliverability, personalization, and performance monitoring. Serving tens of thousands of organizations worldwide—including Fortune 500 companies—their solutions integrate seamlessly with existing CRM and email service providers, helping businesses reduce bounce rates, avoid spam folders, generate more leads, close deals faster, and drive revenue growth. What sets Validity apart is their 35+ years of combined expertise (through legacy brands), proven track record with enterprise clients, and commitment to simplifying complex marketing challenges with scalable, secure technology.